Privacy Policy

1. Introduction

Agnistoka Digital Universe Tech Private Limited ("Agnistoka", "AyuChat", "we", "us" or "our") operates AyuChat, a WhatsApp marketing and automation platform (the "Service"). This Privacy Policy explains what information we collect from you and the businesses and end-customers who interact with our Service, how we use it, who we share it with, and the choices available to you.

By creating an AyuChat account, connecting a WhatsApp Business Account, or otherwise using the Service, you agree to the collection and use of information in accordance with this Policy. If you do not agree with this Policy, please do not use the Service.

2. Data We Collect

We collect information in the following categories:

• Account information: name, business name, email address, phone number, billing details, and login credentials, provided when you register for AyuChat.
• Business & usage data: campaign content, templates, contact lists you upload, automation flows you build, and analytics generated from your use of the Service.
• WhatsApp messaging data: messages, media, and metadata exchanged between you and your end-customers through the WhatsApp Business API, as further described below.
• Payment information: processed securely through our payment partner, Razorpay; AyuChat does not store full card or bank account numbers on its own servers.
• Technical data: IP address, browser type, device identifiers, and log data collected automatically when you access our dashboard or API.

3. WhatsApp Business API Data

AyuChat operates on the official WhatsApp Business Platform (Cloud API), provided by Meta Platforms, Inc. When you connect a WhatsApp Business Account to AyuChat:

• We process messages and contact information solely to deliver the Service you have configured - broadcasts, automation flows, team inbox, and commerce features.
• End-customer phone numbers and message content are stored to enable conversation history, analytics, and automation, and are accessible only to your authorized team members.
• We do not sell WhatsApp messaging data to third parties, and we do not use it to build advertising profiles.

4. How We Use Your Data

We use collected information to:

• Provide, operate, and maintain the Service, including message delivery, automation, and reporting.
• Process payments and manage your subscription.
• Send you service-related communications, including onboarding, billing, and security notices.
• Improve the Service through aggregated, anonymized usage analysis.
• Detect, prevent, and address technical issues, fraud, or violations of our Terms.
• Comply with legal obligations under Indian law.

5. Meta & WhatsApp Policy Compliance

As an official user of the WhatsApp Business Platform, AyuChat requires all customers to comply with Meta's WhatsApp Business Messaging Policy and Meta's Platform Terms. This includes, but is not limited to:

• Only messaging end-customers who have provided valid, verifiable opt-in consent to receive messages from your business.
• Honoring opt-out ("STOP") requests promptly and permanently.
• Using pre-approved message templates for business-initiated conversations, as required by Meta.
• Not using the Service to send spam, deceptive content, or messages that violate WhatsApp's Commerce or Business Policies.

We reserve the right to suspend or terminate access to the Service for any account found to be in violation of Meta's policies, in order to protect the integrity of the wider WhatsApp Business Platform for all our customers.

6. Sharing & Disclosure

We do not sell your personal data. We share information only in the following circumstances:

• Service providers: including Meta (for WhatsApp message delivery), Razorpay (for payments), and cloud infrastructure providers, bound by confidentiality obligations.
• Integrations you enable: such as Shopify, HubSpot, or Zapier, where you have explicitly connected AyuChat to a third-party account.
• Legal requirements: where disclosure is required by applicable law, regulation, or a valid order from a court or government authority in India.
• Business transfers: in connection with a merger, acquisition, or sale of assets, subject to standard confidentiality protections.

7. Cookies & Tracking

Our website and dashboard use cookies and similar technologies to keep you logged in, remember preferences, and understand aggregate usage patterns. You can control cookies through your browser settings; disabling essential cookies may affect Service functionality.

8. Data Security

We apply industry-standard technical and organizational measures to protect your data, including encryption in transit and at rest, role-based access controls, and regular security reviews. See our dedicated Security Page for full details.

9. Data Retention

We retain account and messaging data for as long as your account remains active, and for a reasonable period thereafter to comply with legal, accounting, or reporting obligations. You may request earlier deletion, subject to Section 10 below.

10. Your Rights & Choices

You may, at any time:

• Access, correct, or export your account and business data via your AyuChat dashboard.
• Request deletion of your account and associated data by contacting privacy@ayuchat.in.
• Withdraw consent for optional data processing, such as marketing communications from AyuChat to you.
• Ask us to clarify how any specific piece of your data is being used.

11. Children's Privacy

AyuChat is intended for use by businesses and their authorized representatives. We do not knowingly collect personal data from individuals under the age of 18, and the Service is not directed at children.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law, including updates required by Meta's platform policies. We will notify you of material changes via email or an in-app notice, and the "Last updated" date at the top of this page will always reflect the most recent revision.

13. Contact & Grievance Officer

If you have questions about this Privacy Policy or how your data is handled, please contact us at privacy@ayuchat.in.