How to create your first campaign Documentation

What you will accomplish

Create a controlled WhatsApp broadcast using an approved template and a consented audience, then read the delivery results.

Before you begin

WhatsApp connection is healthy.
At least one template is approved for the connected WABA.
The audience is consented and reviewed.
Billing and provider message-charge expectations are understood.

Step 1 - Choose the audience

Select the smallest audience that matches the campaign goal. For a first launch, use an internal or tightly controlled segment before sending to a full customer list.

AyuChat campaign list showing synthetic campaign status and broadcast controls. — Review existing campaign status before creating or sending another broadcast.

Step 2 - Choose an approved template

Campaign sending uses approved WhatsApp templates. Fill every variable, use realistic examples, and preview the final message as the customer will receive it.

AyuChat create campaign flow opened for choosing an audience, template, and schedule. — Use the campaign builder to select a consented audience and an approved WhatsApp template.

Step 3 - Review compliance and cost context

Review opt-out handling, message intent, and provider billing. Meta controls WhatsApp Business Platform pricing and policy, so treat any in-product estimate as operational guidance and confirm provider-level billing in Meta when needed.

Step 4 - Schedule or send

Schedule planned campaigns for a business-appropriate time. Use send-now only when the audience and content have already been tested.

Step 5 - Monitor delivery

Status	Meaning	Action
Queued	AyuChat accepted the message for processing.	Wait or inspect worker health if stuck.
Sent	The provider accepted the send request.	Monitor for delivery and failures.
Delivered	Recipient device delivery was reported.	Measure campaign performance.
Read	Read receipt is available and reported.	Use with care; read receipts may vary.
Failed	Provider or validation failure.	Inspect reason before retrying.

Common problems

Problem	Likely fix
Template missing	Sync templates and verify it is approved in Meta.
Audience count is wrong	Check tags, filters, duplicates, and opt-outs.
Campaign does not send	Check WhatsApp connection, plan limits, workers, and scheduled time.
High failure rate	Review invalid numbers, opt-outs, provider rejections, and template quality.